Skylab :: essays research papers

Skylab Skylab was America's first experimental space station. Some of Skylab's program objectives were: To prove that humans could live and work in space for extended periods, and to expand our knowledge of solar astronomy well beyond Earth-based observations. Skylab made much use of Saturn and Apollo equipment. Through the use of a "dry" third stage of the Saturn V rocket, the station was completely made as a workshop area before launch. Crews visited Skylab and returned to earth in the Apollo spacecraft. THE FLIGHTS Skylab's 1st unmanned mission May 14, 1973 The station was launched into orbit by a Saturn V booster. Almost immediately, problems developed due to vibrations during lift-off. A critical meteoroid shield ripped off taking one of the craft's two solar panels with it; a piece of the shield wrapped around the other panel keeping it from deploying. Skylab was maneuvered so its Apollo Telescope Mount (ATM) solar panels faced the Sun to provide as much electricity as possible. Because of the loss of the meteoroid shield, however, this positioning caused workshop temperatures to rise to 126 degrees F. The launch of Skylab 2 was postponed 10 days while NASA engineers developed procedures and trained the crew to make the workshop habitable. At the same time, engineers "rolled" Skylab to lower the temperature of the workshop. Skylab's 2nd manned mission - May 25th to June 22nd Astronauts; Charles Conrad, Jr. Paul J. Weitz Joseph P. Kerwin The crew meats with Skylab on the fifth orbit. After making many repairs, including deployment of parasol sunshade which cooled the inside temperatures to 75 degrees F, by June 4 the workshop was in full operation. In orbit the crew conducted solar Earth resources experiments, medical studies, and five student experiments; 404 orbits and 392 experiment hours were completed; three EVAs that totaled six hours, 20 minuets. Skylab's 3rd manned mission - July 28th to September 25th, 1973 Astronauts; Alan L. Bean Jack R. Lousma Owen K. Garriott Continued maintenance of the space station and extensive scientific and medical experiments. Completed 858 Earth orbits and 1,081 hours of solar and Earth experiments; three EVAs totaled 13 hours, 43 minuets. Skylab's 4th mission - November 16th, 1973 to February 8th 1974 Astronauts; Gerald P. Carr William R.

Racial Discrimination and Class Prejudice

If someone said racism to you, what would you first think of? Would one think of black and white people straight away? If so, you need to understand that racism isn’t just about skin colour it’s about where you’re from, what religion you are and often different parts of a country are split due to racial discrimination. The idea of racism has been around for hundreds of years, it’s because human’s natural instinct is to put others down to make themselves look better. When Africans were taken across the Atlantic for the slave trade, they were demoralized so much so that they would rather take their own life than commit to a life of slavery.In southern America in 1619 White farmers and landowners needed cheap labour to work on their plantations; this is why the slaves were first brought to America. The Americans regarded the black people as animals; they didn’t agree that they were even the same species. However this all changed when slavery was banned around America in 1807, and every man was free. Eventually black men begin to gain land of there own and work for themselves, but this did not go unnoticed.Even after the civil war the black people in the southern states of America were still discriminated against and treated awfully. Groups of men used to go around at night and just burn, torture and kill any black people that they think have stepped out of line. Racial discrimination is still a very big part of our world today, racism is not just black and white, in Zimbabwe white farmers are being pushed out of their land; where their families have lived and farmed for hundreds of years, whilst their own land is being distributed as the black farmers believe it is there land.Nevertheless the white families are left penniless. In England today Muslims very often feel discriminated against, as English people are scared of them, English people think of them as terrorists after a lot of bad press, but this is not the case. If the cloud of doubt were lifted just a little, millions of people would have better lives. I find it hard to understand how people accept the status that they are given; they should surely be able to choose how to live their life and what to do.In â€Å"Roll Of Thunder, Hear my Cry† one line really stuck out for me, â€Å"Comical objects to cruel eyes that gave no thought our misery† this shows how the black people recognize their place in society and even if they don’t believe in it they accept it. Martin Luther King gave an inspiring speech, which changed the views of millions of people around the world â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: â€Å"We hold these truths to be self-evident: that all men are created equal. â€Å"†Equality is a hard concept to grasp for many people around the world due to the fact that lack of education is still a big problems lots of different countries espec ially L. E. D’s, this is mostly due to class. However this year in America, a country renowned for their vicious racists, have elected a black president. Barack Obama, the aforementioned president, is a pinnacle of light to such a diverse nation. Seeing as a mere thirty years ago black people were still fighting for entirely equal rights. Barack Obama is now thought of as the most powerful man in the world.Never the less this does not discount racism in America as there is evidence to suggest that the poor black people and ethnic minorities do not still receive the opportunities given to white people. Class prejudice happens all around the world, in England today this is a big issue, but the homeless often sell ‘big issues’ around the streets so they can scrap a living from the tower of success. Every class in Britain is stereotyped, it is almost as if the country is divided into, people your allowed to talk to and people your not. These are often referred to as classes.People get stereotyped on their class all the time, then it often falls into smaller categories such as race, or where you live. Stereotyping is a habit that we all need to get out of. Racism and Class prejudice is a growing problem in England today, if we do not take action it may get out of control. Infect some would argue it already is with the steady growth of gang crime and people getting hurt just because of where they are from. We don’t want to have people beaten on the streets or worse killed just because of their background. Everyone deserves a chance in life without being pre judged by other people.

Indian Thought in Emerson Thoreau and Whitman Essay

VEDANTA philosophy was one of several thought currents from abroad that reached New England in the early decades of the 19th century and contributed to the thinking of Emerson and Thoreau. Emerson’s interest in the sacred writings of the East probably began: . ring his Harvard days and continued throughout his life. He knew Laws of Manu, Vishnupurana, the Bhagvad- Gita, and Katha Upanishad: There are numerous references to these scriptures in his Journals and Essays. Thoreau, too, was introduced to Oriental writing while still at Harvard. His initial contact was with an essay on Oriental poetry by Sir William Jones; in 1841, at the age of 24, he began an intensive study of Hindu religious books. In the January 1843 issue of The Dial, Thoreau published selected passages from Laws of Manu. From a French version of the Sanskrit Harivansa, he translated a story, â€Å"The Transmigration Seven Brahmans,† and in The Dial of January 1844, he published excerpts from Buddhist scriptures under the title â€Å"The Preaching of Buddha. † Emerson, Thoreau, and other Transcendentalists, interested in the concept of â€Å"selfhood,† found in Hindu scripture a well-elaborated doctrine of Self. Hindu scripture tells us that the central core of one’s self (antaratman) is identifiable with the cosmic whole (Brahman). The Upanishad state: â€Å"The self within you, the resplendent, immortal person is internal self of all things and is the universal Brahman. † Concepts similar to this cardinal doctrine of Vedanta appear in the writings of the Transcendentalists. But there are many ideological similarities among Oriental literature, the neo-Platonic doctrines, Christian mysticism, and the philosophy of the German Idealists such as Kant and Schelling. And, since the Transcendentalists were acquainted with all of these writings, it is not always possible to identify specific influences. Nevertheless, the striking parallels between Transcendentalist writing and Oriental thought make it clear that there was a spiritual kinship. In â€Å"Plato; or, the Philosopher,† Emerson writes that â€Å"the conception of fundamental Unity† – the â€Å"ecstasy† of losing â€Å"all being in one Being† – finds its highest expression â€Å"chiefly in the Indian Scriptures, in the Vedas, the Bhagavat Geeta, and the Vishnu Purana. † In this essay, Emerson quotes Krishna speaking to a sage:†Ã¢â‚¬ËœYou are fit to apprehend that you are not distinct from me†¦. That which I am, thou art, and that also is this world, with its gods and heroes and mankind. Men contemplate distinctions because they are stupefied with ignorance. ‘ ‘†¦. What is the great end of all, you shall now learn from me. It is soul, – one in all bodies, pervading, uniform, perfect, preeminent over nature, exempt from birth, growth and decay, omnipresent, made up of true knowledge, independent, unconnected with unrealities, with name, species and the rest, in time past, present and to come. The knowledge that this spirit, which is essentially one, is in one’s own and in all other bodies, is the wisdom of one who knows the unity of things. ‘† In formulating his own concept of the Over-Soul, Emerson might well be quoting Krishna once again: â€Å"We live in succession, in division, in parts, in particles. Meantime within man is the soul of the whole; the wise silence; the universal beauty, to which every part and particle is equally related; the eternal ONE. And this deep power in which we exist and whose beatitude is all accessible to us, is not only self-sufficing and perfect in every hour, but in the act of seeing and the thing seen, the seer and the spectacle, the subject and the object, are one. We see the world piece by piece, as the sun, the moon, the animal, the tree; but the whole, of which these are shining parts, is the soul. Only by the vision of that Wisdom can the horoscope of the ages be read†¦. † Some of Emerson’s poetry resembles Vedanta literature in form as well as in content. A striking example is the poem â€Å"Brahma. † This is â€Å"Brahma† in its entirety: If the red slayer think he slays, Or if the lain think he is slain, They know not well the subtle ways I keep, and pass, and turn again. Far or forgot to me is near; Shadow and sunlight are the same; The vanished gods to me appear; And one to me are shame and fame. They reckon ill who leave me out; When me they fly, I am the wings; I am the doubter and the doubt, And I the hymn the Brahmin sings. The strong gods pine for my abode, And pine in vain the sacred Seven, But thou, meek lover of the good! Find me, and turn thy back on heaven. The first stanza is essentially an adaptation of these lines from the Katha Upanishad: If the slayer think I slay, if the lain think I am slain, then both of them do not know well. If (the soul) does not slay, nor is it slain. The second and the third stanzas echo the following lines of the Gita: I am the ritual action, I am the sacrifice, I am the ancestral oblation, I am the sacred hymn, I am also the melted butter, I am the fire and I am the offering. I am immorality and also death. I am being as well as non-being. In some respects, Henry David Thoreau was even more than Emerson attracted to Oriental thought and philosophy. For while Emerson found the Hindu doctrines of soul congenial to his own ideas about man’s relationship to the universe, Thoreau found in Hindu scriptures a way of life with which he felt a profound affinity. When Thoreau began his intensive study of Hindu scriptures, he wrote in his Journal, â€Å"I cannot read a sentence in the book of the Hindoos without being elevated upon the table-land of the Ghauts†¦. The impression which those sublime sentences made on me last night has awakened me before any cockcrowing†¦. The simple life herein described confers on us a degree of freedom even in perusal†¦ wants so easily and gracefully satisfied that they seem like a more refined pleasure and repleteness. † Later, in his first book he said: â€Å"Any moral philosophy is exceedingly rare. This of Manu addresses our privacy more than most. It is a more private and familiar, and at the same time a more public and universal work, than is spoken in parlour or pulpit nowadays. As our domestic fowls are said to have their original in the wild pheasant of India, so our domestic thoughts have their prototypes in the thoughts of her philosophers. Most books belong to the house and street only, and in the fields their leaves feel very thin†¦. But this, as it proceeds from, so it addresses, what is deepest and most abiding in man. It belongs to the noontide of the day, the midsummer of the year, and after the snows have melted, and the waters evaporated in the spring, still its truth speaks freshly to our experience†¦Ã¢â‚¬ ¦Ã¢â‚¬  Thoreau sought throughout his life to live a life of meaning – a life in which he would understand the truths of his own nature, his relationship with other men and his relationship with Nature and with the Universe. In the Bhagavad-Gita Thoreau found clues for his quest which he transposed into his Journals: â€Å"The man who, having abandoned all lusts of the flesh, walketh without inordinate desires, unassuming, and free from pride, obtaineth happiness. † â€Å"The wise man†¦. seeketh for that which is homogeneous to his own nature. † We know too that Thoreau’s reading led him to an interest in Yoga. He wrote in a letter to a friend: â€Å"Free in this world as the birds in the air, disengaged from every kind of chains, those who have practiced the yoga gather in Brahma the certain fruit of their works†¦ The yogi, absorbed in contemplation, contributes in his degree to creation†¦. Divine forms traverse him†¦. and, united to the nature which is proper to him, he goes, he acts as animating original matter†¦. To some extent, and at rare interval, even I am a yogi. † And in Walden, Thoreau describes a state of mind that has a close resemblance to the experience of the yogi. It is similar also to the transcendental Self of the Upanishads which as Sakshi or spectator merely looks on without participating in the pageant of the world. â€Å"By a conscious effort of the mind we can stand aloof from the actions and their consequences; and all things, good and bad, go by us like a torrent. We are not wholly involved in Nature†¦ I may be either the driftwood in the stream, or Indra in the sky looking down on it†¦Ã¢â‚¬ ¦ [I] am sensible of a certain doubleness by which I can stand as remote from myself as from another. However intense my experience, I am conscious of the presence and criticism of a part of me, which, as it were is not a part of me, but spectator, sharing no experience, but taking note of it; and that is no more I than it is you. When the play†¦ of life is over, the spectator goes his way. † When Walt Whitman published Leaver of Grass in 1855, he was almost universally condemned for the formlessness of his poems and the grandiosity of his heretic philosophy. But Emerson made it a point to write a letter to the author: â€Å"I am very happy in reading it†¦. It meets the demand I am always making of what seemed the sterile and stingy Nature, as if too much handiwork or too much lymph in the temperament were making our Western wits fat and mean. I give you joy of your free and brave thought. I have great joy in it. I find incomparable things said incomparably well. † The ideas that Emerson referred to as â€Å"incomparable things said incomparably well† Thoreau was later to characterize as â€Å"wonderfully like the Orientals. † For the long opening poem of Leave of Grass – â€Å"Song of Myself† – contains Whitman’s exultant concept of â€Å"myself† in which he expressess the essence of Vedantic mysticism. Mysticism, as it is understood by the Vedantist and as it finds expression in â€Å"Song of Myself† is a way of embracing the other, the objective world, in an inclusive conception of Selfhood. It is a way of finding the World in the Self and as the Self. Like the â€Å"Cosmic Form† described in the Gita and the Dynamic Self of the Upanishads, Whitman’s â€Å"Self† sweeps through the Cosmos and embraces it: What is a man anyhow? What am I? and what axe you? In all people I see myself, none more and not one a barleycorn less And the good on bad I say of myself I say of them. And I know I am solid and sound, To me the converging objects of the universe perpetually flow, All are written to me, and I must get what the writing means. And 1 know I am death less. † The critic Malcolm Cowley points out that Whitman’s mysticism has its counterpart in modern Indian writing too. Sri Ramakrishna writes, â€Å"The Divine Mother revealed to me in the Kali temple that it was She who had become everything. She showed me that everything was full of Consciousness [Divinity], the Image of Consciousness, the altar was Consciousness, the water-vessels were Consciousness, the door sill was Consciousness, the marble floor was Consciousness†¦. I saw a wicked man in front of the Kali temple; but in him I saw the power of the Divine Mother vibrating. † Earlier in the 19th Century, Whitman had written: I hear and behold God in every object†¦Ã¢â‚¬ ¦ I see something of God each hour of the twenty-four, and each moment then, In the faces of men and women I see God, and in my own face in the glass; I find letters from God chopped in the street, and everyone is signed by God’s name. ’ While there are innumerable points of similarity in thought and experience between Whitman and Oriental scripture, in some respects Whitman goes against the mainstream of Indian Philosophy. â€Å"Unlike most of the Indian sages, for example, he was not a thoroughgoing idealist. He did not believe that the whole world of the senses, of desires, of birth and death, was only maya, illusion, nor did he hold that it was a sort of purgatory; instead he praised the world as real and joyful. He did not despise the body, but proclaimed that it was as miraculous as the soul. He was too good a citizen of the nineteenth century to surrender his faith in material progress as the necessary counterpart of spiritual progress. Although he yearned for ecstatic union with the soul or Oversoul, he did not try to achieve it by subjugating the senses, as advised by yogis and Buddhists alike; on the contrary, he thought the ‘merge’ could also be achieved by a total surrender to the senses. † Thoreau, Emerson, Whitman – they were all good citizens of the nineteenth century and of the West. In the bulk of their work, all three writers built on native American material and embodied American attitudes, especially the concepts of individualism and self-reliance. Perhaps the most fitting commentary on their relationship to Indian literature was made by Gandhi after reading Emerson’s Essays: â€Å"The essays to my mind contain the teaching of Indian wisdom in a Western ‘guru’. It is interesting to see our own sometimes differently fashioned. † ****** ****** ******

Free Essays on Judaism And The Three Branches

Running head: JUDAISM AND THE THREE BRANCHES Abstract When contemplating the concept of Judaism, or what is conceived as the Jewish religion, most non-Jews are unaware of the fact that there are three branches of Judaism. The three branches are Orthodox, Reformed and Conservative. (Domnitz, 11) This study will analyze, compare and distinguish the three branches. It will also dissect their origins, beliefs and ways of practicing their religions and discover what distinguishes them. What is Judaism? Judaism is a not just a religion but a way of culture for Jews. The two are blended together to create a religious way of life which is demonstrated through the food they eat, the way they speak (Hebrew or Yiddish), the way they pray and a deep belief in their religion. Being Jewish is not a race; there are Jews in many countries. They speak different languages and may be of any color. Anyone can become a Jew who believes in the Jewish religion, and obeys its laws and traditions according to the religious authorities (Fisher, 4). According to Jewish law, any person whose mother is Jewish is Jewish, whether or not he or she is religious. Some people consider themselves to be Jewish even if only their father is Jewish. You can also convert and become Jewish. Jews who actively follow Judaism as a religion are called practicing or observant Jews. Jews who do not, are called secular Jews (Stoppleman, 5). Jewish history began over four thousand years ago in the Middle East (Fisher, 5). It is also considered to be the base of other religions, such as Christianity and Islam. Jewish immigration to the United States began in the mid-nineteenth century. By 1880, there were 250,000 Jews in the United States, mostly of German origin, and middle class in occupations and attitudes (Fisher, 258). There are more than 17 million Jews throughout the world, with the majority living in the U.S. and Israel. Israel is considered... Free Essays on Judaism And The Three Branches Free Essays on Judaism And The Three Branches Running head: JUDAISM AND THE THREE BRANCHES Abstract When contemplating the concept of Judaism, or what is conceived as the Jewish religion, most non-Jews are unaware of the fact that there are three branches of Judaism. The three branches are Orthodox, Reformed and Conservative. (Domnitz, 11) This study will analyze, compare and distinguish the three branches. It will also dissect their origins, beliefs and ways of practicing their religions and discover what distinguishes them. What is Judaism? Judaism is a not just a religion but a way of culture for Jews. The two are blended together to create a religious way of life which is demonstrated through the food they eat, the way they speak (Hebrew or Yiddish), the way they pray and a deep belief in their religion. Being Jewish is not a race; there are Jews in many countries. They speak different languages and may be of any color. Anyone can become a Jew who believes in the Jewish religion, and obeys its laws and traditions according to the religious authorities (Fisher, 4). According to Jewish law, any person whose mother is Jewish is Jewish, whether or not he or she is religious. Some people consider themselves to be Jewish even if only their father is Jewish. You can also convert and become Jewish. Jews who actively follow Judaism as a religion are called practicing or observant Jews. Jews who do not, are called secular Jews (Stoppleman, 5). Jewish history began over four thousand years ago in the Middle East (Fisher, 5). It is also considered to be the base of other religions, such as Christianity and Islam. Jewish immigration to the United States began in the mid-nineteenth century. By 1880, there were 250,000 Jews in the United States, mostly of German origin, and middle class in occupations and attitudes (Fisher, 258). There are more than 17 million Jews throughout the world, with the majority living in the U.S. and Israel. Israel is considered...

Government has a Strong Role in Transformation of Modern HR Practice

Government has a Strong Role in Transformation of Modern HR Practice Introduction:Human resource management is a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personnel techniques. Human Resources is still largely caught up in its traditional, transactional role, stated in different books and journals, but HR leaders are rethinking their structure, staffing models and required competencies for the eventual shift to a more strategic profession. HR people have to take the plunge and commit to measuring key business outcomes and not worry about who looks good or bad but focus on improvement.Companies are continuously changing and adapting to remain competitive, so the HR department has to adapt to these changes and be able to respond more rapidly to organizational change. HR needs to be seen as a strategic business partner that can add real value to the company and improve business competiti veness.The Seat of GovernmentToday, conventional government is being tested like never before. Issues such as pandemics, aging populations, climate change, rising citizen expectations and public safety are both global and local in nature. To address these types of complex challenges, public sector organizations at all levels need to transform in our country relating to the way they deliver services, internally and to citizens. We are seeing the emergence of a new model in the European and North American countries where government executives redefine their core responsibilities from managing people and programs to coordinating resources to produce public value. This new model of governing by network is characterized by the web of multiorganizational and multi-governmental relationships that increasingly constitute modern governance. Tackling such complex change demands a comprehensive and integrated approach. ¢Ã‚€Â ¢- these are the challenges that today's governments must addres s.The Government of Bangladesh should undergo significant transformation in the...

Shareable Content 15 Ways to Create It That Will Explode Your Traffic

Shareable Content 15 Ways to Create It That Will Explode Your Traffic You see a piece of content and less than a day later it’s all over the web. It looks like its creators didn’t even try, and suddenly  as if by magic, thousands of people are sharing it. Then there’s your content. You’re sending it out everyone on social media and via email. Yet, you’re not gaining the traction that you want. There is a way to fix that. At least 15 of them, in fact, which were about to run through. In this blog post you’re going to learn: What  makes viral content so shareable? How can you replicate those shareable traits with your own content? What highly shared content really looks like. What are you waiting for? Check out our top tips for creating shareable content and  find success for yourself. 15 Ways To Create Shareable Content That Will Explode Your TrafficDownload Your Shareable Content Tips Infographic As a bonus, weve included this fact-packed infographic with interesting stats on shareable content. Download it and keep it on hand for any time you need a reminder about what makes shareable content so important. 1.  Do Competitive Research One of the easiest ways to create content people want to pass around is to look at what's worked for others. So, creep on your competitors! Looking at what your competitors are doing and what their audience is reacting to is a great way to find insights on the content your audience wants to see. Here’s a list of what you need to do to be a successful competitor-tracking Sherlock Holmes: Make a list of your top five competitors and the social media channels you both are on. Where are you competitors at online? If you’re on the same channels that means that you’re directly competing with them for traffic. Take a look at the last six months of content that they have published.  This will involve a lot of scrolling and note taking. Are they publishing blogs, videos, or some other type of content? What types of content are you publishing that are similar to theirs? Note content that has gotten high engagement on each channel. If videos are going over well for your competitor on Facebook take note of that. Then look at specifics, what are they doing in those videos that is causing a reaction from their audience? Use their high engagement content to inspire your own content.  By seeing what your intended audience is already reacting too you can take those conceptions and make them your own. Take what your competitors are writing about and make it 10x better. Make your audience see that you are the best option. Create content that shows your audience you're the best option.2. Tell A Story With Your Content Next, let's cover how to craft strong storytelling content. Why is storytelling an important part of creating shareable content? Because it allows your audience to see themselves in a given situation, making it more relatable to their day-to-day experience. So how can you make your content tell a story for your audience? Craft your content so it has a clear beginning, middle, and end. At the end of it you should be able to answer the question, â€Å"Did my content relate to my audience and get them from point A to point B clearly?† So let’s map that out. or each piece of content that you create, write down the following: The problem that your audience is experiencing. The solution that your product or company can provide. How are you going to tell a story that will take your audience from Point A to Point B? Think about the steps it takes for a consumer to start with a problem and arrive at a solution: How can you create storytelling content for social media? Take a look at this post from State Farm Insurance: Some surprises are bigger than others. No matter what, were here to help. Posted by State Farm on Monday, June 13, 2016 The video does a few things. First, it introduces a pair of common problems; one is that is a bit light-hearted and one more serious. Both of these problems or experiences people can relate to. The video continues and leads viewers from Point A (being able to buy products you love and possibly having them stolen) to Point B (learning that State Farm can protect you should the worst happen to your new purchase). The video resolves by showing the audience that no matter the situation, State Farm will be there in the good times to reward them and in the bad times to help them. The copy is short but the video still tells a story with a bit of humor.  And since it's on social media, it's naturally convenient to share. Recommended Reading: How to Write a Video Script That Will Make $100,000,000 (Free Kit) 3. Validate Your Audience’s Opinions Another way to create shareable content is to validate your audience’s opinions. Content that reinforces the opinions your audience holds is easy to share because they now have proof from a reliable source (you!) that their opinions are correct. So how do you create that content? You need to think back to your audience. What do they like and believe in? For example, if I was targeting marketers, I  could talk about topics I know the marketing community has polarizing opinions around. That might include something like hashtag usage on Facebook (don't do it) or using automated direct messages on Twitter (again, that's another one in the "don't" column). I know that people in my target audience care about these topics because they’re relevant to their jobs. There’s also the fact that people will have an opinion on whether or not my observations are correct. So how can you find that information? Think about your demographic, what are they interested in? What do people in your industry care about? What do they have differentiating opinions on? What are some of the opinions that you have already posted about? What did your audience have a positive reaction towards? If they feel a certain way about something, you can probably guess they have a certain belief. So what does this type of content look like in action? Take a look at this Facebook post from Girl Develop It: .TechRepublic names their top 10 cities for #womenintech in the US. Nearly all of them have a local GDI chapter! http://tek.io/2nfsGWb Posted by Girl Develop It onTuesday, March 28, 2017 While Girl Develop It didn’t write the article that they shared (and that’s okay) this article would still appeal to the beliefs of their audience. Why? Because they are an organization focused on getting women involved in tech by teaching them how to code. So it would make sense that their audience would be excited about cities that higher a lot of women in the tech field. Encourage social shares by reaffirming your audience's beliefs, values, goals, and opinions.3. How Can You Use Controversy In Your Content? Why would you want to cause controversy with your content? That seems like the exact opposite of what you would want to do. Wouldn’t you rather have people agree with you? Not necessarily. You can actually cause your audience to become more certain in their opinions because they want to prove that they’re right. So how can you create the content that will play devil’s advocate to your audience’s opinions? Your exercise this time will be the reverse of the previous one. If your audience aligns their values on one side of an argument, how could you reintroduce the other side to encourage shares? So what does this content look like? Let’s go back to the marketer targeting example from earlier. Check out this tweet from Luis Costa: Will Writing That E-Book Really Boost Your Business? https://t.co/Vcouf7BKYD Luà ­s Costa (@luiscostainfo) July 6, 2017 Often times people hear â€Å"publish your content, establish yourself as an expert in the field.† One of the ways that marketers can do that is by publishing an e-book. It makes sense right? They’re easy to self-publish and you have a wealth of information to share. But what if that ebook isn’t necessarily your best option? That’s exactly what this article does. It takes a commonly held assumption, flips it on its head and plays devil’s advocate. Doing this causes one of two things to happen. Either: You’ll click the post because you want to see what this person is talking about. You know you’re right and you want to see where the author came to that conclusion so you can argue and reinforce your own ideas. Drive social shares by contradicting a widely held opinion.4. Create Incentives For Sharing Your Content Everybody likes free stuff right? Whether it’s a T-shirt or a strategy template, free stuff often equals content shares. People like getting a reward for the time it takes to do, well, anything, too. So, how does this relate to content? You can help increase your shares by incentivizing your audience to take action. So how can you find out what your audience likes? You guessed it, more exercises yay! Take a look at past giveaways, free downloads, and other incentives you’ve offered your audience. Did you incentivize anything there? If so, what did your audience respond well to? So what does incentivizing your content look like? Take a look at this tweet from Passion Planner: You can win this beautiful wall tapestry Undated Passion Planner by following 2 easy steps:😄1. Follow @passion_planner 2. RT this post pic.twitter.com/CqnRdwiSgo Passion Planner (@passion_planner) May 24, 2017 They encourage shares because it’s what will enter them to win a fun prize package. And entering to win is simple, all they have to do is click a button. So how can you do this for your own content? Decide what your giveaway or incentive for people to share your content will be. Set a date and time that their shares need to be done by. Remember to add CST, PST, especially if your fan base spans across the country. For Twitter, it’s relatively easy to track shares because all you have to do is count retweets. Facebook is a little more difficult to track shares because you won’t be able to see the actual shared post unless their post settings are set to public. Once your deadline has passed,  review your content shares and select a winner. Send out posts letting your fans know that a winner has been selected and tag them so they can claim their prize. For more information, this detailed guide on running social media contests  from Hubspot is a great resource. Shareable #content #tip: Give people an incentive to share your stuff.5. Appeal To Your Audience’s Values Another way to connect your audience to your content and encourage them to share it is to create content that revolves around their values. Your audience wants to know that the values of your company or product align with theirs. Connecting their values to your content is one way to show that you care. Okay, so that’s great advice but how do you implement it? We’re going back into your audience research. You know what your audience believes and some of the basic demographics of your target audience. You may have to generalize a bit, but what would your target demographic care about? For example, if you’re targeting new moms, maybe your content connects to a fundraiser for the March of Dimes. Or, maybe your audience cares about products that are made in the USA so you run a blog post on how the new line of products coming into your store Or, maybe your audience cares about products that are made in the USA, so you run a blog post on how the newest line of products coming into your store is made in the USA only. One way to figure out the values of your audience is to look to your past content. What values have you talked about before that your audience has made a connection with? Now, what does that content look like in action? Take the ASPCA for example. Everyone likes cute puppies and kitties, they tug at your heartstrings and make you feel. Here is a cute fluffy puppy to prove my point: The ASPCA does a great job creating content that encourages people to share content because who doesn’t want to see a tiny kitten get adopted? Meet our Pet of the Week, Bellona! Shes sweet, curious and attentive, help us find her a home please RT! https://t.co/jQyqRyqBrP pic.twitter.com/E00bFzg8kZ ASPCA (@ASPCA) June 20, 2017 It’s simple values and content that make it easy for your audience to want to share it.  The easiest way to do this is to create posts that state the values of your company. You could format them like: You care about [Value]. At [Brand name] we do to! At [Insert Brand Name] we’re constantly looking forward which is why we believe in [Value]. Our customers believe in [Value], [Value] and [Value]. At [Brand Name] we do too. Recommended Reading: How to Write for Social Media to Create the Best Posts 6. Make Your Content Useful In order to encourage shares, your content needs to be useful to your audience. This is so important that the New York Times did a study  and found that 90% of users will assess the usefulness of the content before sharing it. So how do you ensure the content you’re creating is useful to your audience? First, think about the question or problem that your content is addressing. What are you trying to help your audience solve? Then your content needs to provide step by step information on how to solve the problem or answer the question. These steps can include your product or exclude it, depending on what you’re looking to do. Your final step will include some sort of CTA. This could be as simple as a click-to-tweet button or an encouragement to share this post with someone else who would gain more by seeing the information you provide. So what does that content look like in real life? Content that is useful to our audience is something that we strive to create at every day. We want our content to be actionable and help our readers, help themselves: Our blog posts tell our reader exactly what they’re going to learn when they take the time to read our content, letting them decide if it’s useful to them or not. Our social posts will also carry out the same tone that our audience is going to be getting useful information out of our blog posts that they could then share with their colleagues: With a solid strategy in place, you can (as we say at ), plan your work, and then work your plan with this guide: http://cos.sc/2tJzguK Posted by onWednesday, July 5, 2017 7. Keep Your Content Simple Another tip for creating shareable content is to keep it simple. Your audience should be able to get the entire idea out of an article without having to read the whole thing. More often than not your audience is in a hurry and you need to be able to capture their attention in a short amount of time. In fact, Hubspot published  a whole infographic on how our attention span today is shorter than a goldfish- it’s 8.5 seconds long. TL;DR (Too Long, Didn’t Read) is a real thing. So, how do you create simple content that gets the entirely of your point across fast? First, you need a solid introduction. At we aim to have our blog introductions to be about a 100 words or so and follow the format of: Introduction to problem audience is experiencing. Show that there is a better process that they could use to the fix problem. Create a bulleted list of three points that summarize what they are going to gain or learn from reading the blog post. It’s those three main bullet points are key to use creating a successful introduction because our audience can skim down and know if they article contains the right information that they are looking for. You can also simplify your content by breaking up it up into short skim-worthy lists by: Sticking to two to three sentences per paragraph. Using multiple headers. Breaking up text or translating it to images or infographics. 8. Establish Trust And Credibility With Your Content Your content will pick up more shares when you can establish trust and credibility. Random websites that claim the world is going to end tomorrow probably aren’t going to pick up a lot of traffic because there is no trust there. However, content that is thoroughly back by other credible sources suddenly seems more trustworthy. So how can you create a credible piece of content?

The impact of advice and guidance on student retention at college of Essay

The impact of advice and guidance on student retention at college of further education - Essay Example In other words, we could say that education is what makes a person. For the past thirty years or so, researchers have been showing a keen interest in relatively two specific areas which are correlated to both schools and colleges. One area is school effectiveness and the other is school improvement. This study is going to investigate some of the key points relating to student retention and how guidance and advice can make a huge difference in children making the right choices where their education id concerned. The study is also going to examine the key factors that are responsible for colleges to be effective. It is also going to focus on those areas that deal with how these colleges make use of necessary tools in order that it becomes more effective. Besides these two important notions, most educators and researchers are of the opinion that education does make a huge difference in the life of the student. The research is going to examine those departments within a college in order to seek out and know how some colleges are much better than the rest, what makes them better and how the staff and heads of department develop and implement measures to enhance student’s performance and maintain a very good track record for conduct as well as learning outcomes. Different researchers place their emphasis slightly differently but the following list of factors drawn from Reynolds et al (1997) and Mortimore (1998) seems to be reasonably accepted – Therefore the following areas would be examined in this study – The literature review is going to examine some of the important facets that are necessary to mitigate Student Retention in colleges. It is also going to highlight different ways and means that could help students to make the right choices where their education is concerned. When referring to some of the demographic factors it is said that ‘In Britain, withdrawn students do not have a markedly different profile from completing